The Infant Nutrition Council`s Code of Conduct for the Marketing of Infant Food in New Zealand supports the Code in New Zealand and applies to manufacturers and importers of INC-member infant formula. It is important to note that the WHO code is not an “anti-formula formula.” The code recognizes that breast milk substitutes play a legitimate role when a child is not breastfed and has no access to expressed milk or donor. The code aims to protect the Community from the irresponsible and biased marketing of breast milk substitutes; Marketing that has the potential to seriously undermine the role of breastfeeding worldwide. It also recognizes that inappropriate feeding practices lead to malnutrition, morbidity and infant mortality in all countries. Thus, the widespread promotion and marketing of many breast milk substitutes, including infant formulas, solids, bottles and tratzens, can continue legally under the MAIF de accord. In Australia, the scope of the MAIF agreement is limited to infant products (up to 12 months). This limited scope allows unregulated marketing of early childhood and junior milk using an identical brand as infant products. These marketing practices undermine the intent of the WHO code and the MAIF agreement. Breast milk is by far the best diet for infants, which is why promoting and protecting breastfeeding is a key factor in ensuring the health and well-being of infants. It is also worth filing a complaint about any inappropriate marketing with the Australian Competition and Consumer Commission to provide evidence in the next revision of the MAIF agreement. WHO has a document that contains guidelines to stop inappropriate promotion of food for infants and young children, which can be seen here. Who Compliance Panel for Implementing and Monitoring the International Code of Marketing of Breast-milk Substitutes in New Zealand: The Code in New Zealand (CP). The compliance panel was established in 2008 by the Ministry of Health and is part of the claims process for implementing and monitoring the code in New Zealand.

Its overall objective is to contribute to a broader political environment that supports the provision of safe and adequate nutrition for New Zealand infants. Other problems include the distribution of infant formula samples to health professionals. In a changing world, such as social networks and websites, there will always be new problems, and MAIF`s agreement clauses can be interpreted. These agreements provide for how to market information on infant formula in Australia and New Zealand. The Australia of Infant Formulas (MAIF) marketing agreement is Australia`s response to the WHO code. The MAIF agreement is a self-regulatory agreement between infant food manufacturers and importers who signed the agreement. The agreement is overseen by the Ministry of Health and Aging. Reviewing a complaint is the only formal way to be concerned about the commercialization of infant formula.

To learn more about the complaint procedure under Part 1.2 of the strategy, it is noted that the Commonwealth will review “regulations limiting the marketing of breast milk substitutes” and “raise community awareness of the agreement on the product of breast milk.” (p. 34) There are some areas that have not been considered offences in the past, for example, infant food manufacturers that offer incentives, such as entertainment for health professionals.